Crowdsourcing the logo for Altimeter
I've had good success setting up my own business at Altimeter Group but one thing I never got around to doing was getting a logo done. Last summer, I was briefed crowdSPRING, which is a marketplace for...
View ArticleRedesign and logo for Altimeter Group
It’s with great excitement that I’m beta launching a redesigned web site at www.altimetergroup.net today. I welcome your feedback before I port the main altimetergroup.com site over to the new design...
View ArticleFive Trends: How Brands Integrated Social, Mobile, and Web into 2012 Super...
By Altimeter’s Jeremiah Owyang, with Brian Solis, and Zak Kirchner Findings: Five Trends Indicate Cross Channel Integration a Mainstay. Super Bowl ads, while only representing the nation’s largest...
View ArticleTrend: Social Media Agencies Turn to Advertising
By Jeremiah Owyang, originally posted on Web Strategy. In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I’m seeing a new trend: Social media...
View ArticleThe Converged Media Imperative
In the late 20th century, when the commercial internet was in its infancy, there was no end to the griping about “silos.” Back then silos referred to That Which Is Digital and That Which Is Not...
View ArticleNew Research: “Defining and Mapping the Native Advertising Landscape”
Not since the legislative debate over spam back in the early part of the millennium has a digital marketing term been so riddled by obfuscation and misunderstanding as native advertising. A quick...
View Article
